Lead Source ROI

Which channels and sub-agents actually drive enrollments

DailyWeeklyMonthlyQuarterlyYearly

Marketing spend

$18,200

this month

Cost per lead

$14.20

Cost per enrollment

$298

Best source

Referrals

31% conversion

Leads vs enrollments by source

Cost per enrollment by source

Source performance

click a row to view those leads

Source	Leads	Appointments	Applications	Approvals	Enrollments	Conversion	CPL	CPE
Referrals	132	78	58	47	41	31%	$0	$0
Facebook	286	120	78	44	33	12%	$16	$138
Sub-Agents	210	96	64	33	26	12%	$9	$240
Google Search	164	70	40	22	18	11%	$22	$310
Instagram	148	52	30	16	14	9%	$19	$402
Website	96	40	26	13	11	11%	$6	$120